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Leverage on Social Media Marketing to build your Business
Welcome to the Course
Introduction to Social Media Marketing (1:06)
Who is Dennis Toh? (1:05)
Hi I am Matthew, Your Marketing Avatar (0:20)
Why Digital Marketing is Important in Covid Situation? (3:12)
Are you a business owner, self-employed or employee? (3:29)
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Introduction about Digital Marketing
Understand the Fundamentals of Marketing (1:41)
Understand the differences between Traditional Marketing and Digital Marketing
Audit Yourself
Do a simple SWOT Analysis (0:52)
Conduct a Social Media Asset Audit of yourself and your key Competitors (0:49)
Apply Segmentation, Targeting & Positioning to yourself & Business (2:00)
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Example of Social Media Audit
Set Goals and Objectives
Use SMART Goals to set your targets (0:57)
Use AiDA to guide your goal creation (1:53)
Decide on your Key Strategies for yourself or Business (1:55)
Understand the Paid, Owned and Earned Media Framework
Understand Paid Media and its Characteristics (1:25)
Understand Owned Media and its Characteristics (1:25)
Understand Earned Media and its Characteristics (1:23)
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Use Paid Media to find new Prospects!
Understand the Paid Media Landscape in SIngapore
Use Google Adwords to find more customers (0:40)
Use Facebook and Instagram Ads (1:03)
Buy into Paid Advertorials from Alternative News Sites (1:03)
Use Youtube ads to reach more customers (1:43)
Create your Owned Media to reach existing Customers
Create a stunning Website ! (1:53)
Manage your Social Media Assets (1:16)
Create a Content Marketing Strategy for your Social Media Assets (1:16)
Create your own Youtube Channel (2:34)
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Turn your existing Customers into Fanatics and Advocates !
Understand how Virality is created. (2:24)
Readings about Virality
Understand the various Strategies and Tactics to get Earned Media (2:25)
How to create a Fan Club for yourself or brand? (2:21)
Managing Negativity and Mini-Crisises (2:32)
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Work with Influencers and Youtubers
Understand the Influencer Community in Singapore 1/2 (2:42)
Understand the Influencer Community in Singapore 2/2) (1:03)
Understand Influencer Marketing (2:42)
Understand the Youtube Community in Singapore (2:36)
Understand how you can work with the Youtuber Community (2:24)
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Put your Strategies into a Digital Marketing Plan
Create your Own Digital Marketing Plan (1:19)
Create your own Content Marketing Plan (2:51)
Create your own Gantt Chart for your Campaign (1:16)
Understand What is a Customer Digital Mapping Journey (1:53)
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Budgeting and Evaluation
Calculate the budget required for your Digital Campaigns (1:52)
Forecast your results and targets (2:35)
Non-Financial and Financial Metrics
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Congratulations for reaching till the end (0:32)
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Understand the Youtube Community in Singapore
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